Cute Japanese Fashion was founded 2009 by me, Belinda with the hope of bringing cute affordable clothing and accessories to the UK and worldwide. I started out with minimal stock and used a pre-order system with customers. As the company grew, this was not needed any more. There was a lot of trial and error involved, not just stock quality wise, but also learning how to make the website look great.
The website is run hoping to provide customers with Asian high street fashion that's not only great in quality, but also in the hope you don't go out and see someone else wearing the same top/dress as you.
I'm always on the look out for new kawaii and quirky items and love the hunt. I have been known to track down a specific item for customers.