Please note that most of our items are "free size", this means they fit from one range to another range due to elasticity of the product.
Usually a "free size" item will fit one size bigger and smaller than stated, but we keep the sizing under this to play it safe so to speak.
Cute Japanese Fashion was founded 2009 by me, Belinda with the hope of bringing cute affordable clothing and accessories to the UK and worldwide. I started out with minimal stock and used a pre-order system with customers. As the company grew, this was not needed any more. There was a lot of trial and error involved, not just stock quality wise, but also learning how to make the website look great.